With global demand in avocados continuing to increase and demand in Europe outstripping supply, more and more Zimbabwean farmers are growing “global trades, golden fruit”.

Brian Masona, Nursery Manager at Amorentia Zimbabwe said “Zimbabwe is known throughout Europe for their high-quality avocados. Demand in Europe is so great this year that avocados are being flown in, rather than shipped from South Africa to satisfy consumers.

Amorentia Zimbabwe is putting Zim growers ahead of the growth curve by providing high-quality Hass seedlings. Next year we will be offering even more Avocado varieties with Fuerte and Pinkerton to address consumer demands. We are excited to help Zimbabwean growers to be part of the Avocado revolution which globally is predicted to be worth $9360 million USD by 2023”.

Avocado, described as a superfood because of its inherent goodness, has gained so much popularity that it is celebrated nationally in the USA on 30 July every year. Its versatility has seen it used in winter soups to ice cream and is increasingly being used as a homemade beauty product – excellent for improving skin and hair condition. It is now the sixth most imported fruit in the world only behind bananas, grapes, apples, oranges and almonds. Thanks to a global supply, avocados are enjoyed across the world, 365 days a year.

Xavier Equihua, CEO of the World Avocado Organisation, said: “2018 was a record year for avocado-inspired innovation in the food industry from avocado gelato to avocado pizza and 2019 is set to eclipse these exciting culinary trends with the likes of avocado popsicles and avocado beer on the rise. We’re excited to see what this year brings by way of innovative and inspiring avocado creations.”

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