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Firmenich, the world’s largest privately-owned fragrance and taste company, has declared its 2023 Flavour of the Year as Dragon fruit!
This is the second consecutive year of a sensory partnership between Firmenich and Pantone. The global colour authority has just launched its 2023 Colour of the Year, PANTONE 18-1750 Viva Magenta, which it describes as a “brave and fearless, a pulsating colour whose exuberance promotes optimism and joy.”
As much as dragon fruit is on fire in juice bars, markets, and street vendors around the world, the packaged food & beverage world was initially slow to innovate around this trend.
However, this trend is changing, with product launches containing dragon fruit callouts now accelerating in all regions. In fact, dragon fruit use in Fast Moving Consumer Goods is growing more quickly in foods than beverages, where innovations typically appear first.
Source: Firmenich